I’m sure at this level, you are wondering why your career has not reached your expectation? Ever tried to think if there is something you are doing wrong? These probably are the reason why you’ve not gotten that which you aim for.
Remember, it’s okay to make mistake as nobody is above them. But I hope this opens your eyes to the common mistakes you’re likely to be making as an upcoming artiste.
Head below as I highlight the most common mistakes you might be making as an upcoming artiste in Nigeria.
Although you can try different genres of music as an upcoming artiste, but its best to avoid switching up genres. pick a niche/style that you are best in and develop great music.
See someone like Fireboy; that guy had a clear plan on how he wanted to do his music right from day one and he’s been following it through since then! He has a unique style of delivering music, something a lot of other A-list artistes are starting to sample.
You cannot do Fuji today, Gospel tomorrow, Hip Hop the next. You need to choose the one that best works for you and will probably shoot you through to that dream spotlight.
Some Nigerian upcoming artistes run totally solo when going into the music industry. A system where people already know how it runs? Quite a bad idea. Get a mentor!!! Don’t undermine the impact of a good team and network.
See Zlatan, he moves with the DMW crew that you will almost think he’s signed on the same label.As Big as Davido is, he still try to surround himself with music gurus who can share great ideas with him or just inspire his music. There are even rumors one of his DMW signed act, Peruzzi writes most of his songs with him.
Just get someone who knows better than you (even if its just a little) if you’re indeed serious about going through with this music journey. Trust me, it’s not something you can do alone!
Get rid of the mind-set that only way to success is through a record label deal. Times have changed and you must not wait. Go straight to your fans — that’s the perk of the internet. So use the internet as a tool to get your music out there and hopefully it goes viral.
You won’t be the first upcoming artiste who have done with without a record deal. Artiste like Naira Marley has proved you can do without having a record deal. Others who have done that are; Timi Dakolo, Davido, Joeboy, Burna Boy just to mention a few.
You can do it!
Unlearn the idea that your music has to 100% perfect. This instils the fear of failure stifles creativity. Do your best but its okay to make mistakes.
Actually I think its normal for you as an upcoming artiste to want to make a ‘perfect song’ — considering the level of music coming through the industry these days. But if you work with that mindset, no song will be good enough for you to put out. And the funny part is, you never know if your hit song is one of those you think is not ‘perfect enough’.
Most upcoming artistes focus too much on promoting their songs forgetting that their brand also needs a measurable amount of promotion. Nowadays the internet is mostly about perception. You ensure your artiste profile is well promoted to look grand and people would pay more attention to you.
Someone like Kizz Daniel is not only praised for his good music, but his fashion sense. He has a great taste in music as well as fashion style.