Sometimes, upcoming artistes put in a lot of hard-work; from the studio to the mix engineer to the promoter, but then they still do not see the result of their hard-work come to fruition.
I personally, have been working with lot of artistes as a promoter for about a decade now, so you can say I have the basic idea of how they feel or what they go through.
If we are to be honest, artistes ‘plenty for Nigerian music industry wey won blow’!! Only a few gets the opportunity of realizing their dream. What do you think causes this? Head below as we talk about the common factors…
You know, some artistes do not just understand yet that its not about a single nor is it about EP or even an album but the consistency of dropping songs back to back and making sure they’re not just for the sake of dropping them.
You will see an artiste drop song like today (the 16th of February) and then doesn’t drop any material for the next 4-5 months time. This only shows he/she lacks consistency! Artistes need to prove to music fans they have enough material in their music box that will entertain their fans for a long time.
This is probably the biggest challenge almost every young aspiring talents has. A lot actually have great materials to put out which can actually compete with the big names in the Nigerian music industry, but are limited to the little funds they have to push the music.
Trust me, no matter how ‘sweet’ your songs are, if you don’t push it to the right audiences, there’s really no point of creating the song in the first place!
Another thing that limits the chances of an upcoming artistes to getting to that spotlight is his/her low self esteem. As an artiste, if you’re not confident in your own talent to do the major work for you, then you cannot expect any other person to.
You need to show that you trust your own self, talent before any other fan can throw support behind you.
FALLING INTO THE WRONG HANDS
Some artistes actually have all the things I have mentioned above but then meet their career-end when they fall into the trap of a fake promoter. There is problem of falling into a fake promoter in the media aspect (TV, Radio, etc), Digital aspect (iTunes, Apple Music, Google Play pluggers), distribution to music blogs, just to mention a few.
It is really one of the major reasons some artistes have gone from high numbers to zero because they fell into the trap of a fraudster who only wanted their money without giving them what the money is for.
TOO MUCH/BIG COMPETITION
If the likes of Davido, Wizkid, Kizz Daniel, Burna Boy etc are still very much consistent with their craft, it will leave very little chances for new artistes to climb the spotlight ladder.
Though there is a popular saying: “the atmosphere is big enough for birds to fly.” Well, that’s not entirely how it works when it comes to music. Some artistes need to drop form before new sets can come in. I mean you can imagine how the likes of Timi Dakolo, Sean Tizzle, 9ice etc have been struggling recently which has given the likes of Fireboy, Joeboy, Rema, Tclassic the chance to take up the mantle.
It’s not everyone that will have the kind of grace Naira Marley has. I’m sure by now everyone should have realized that guy doesn’t do good music?! But we are not here for him today, but rather for the ones who are still struggling to reach that stardom.
As an upcoming artiste, you cannot deliver creative lyrics in your songs that will captivate music lovers and you ‘wan blow’?
Some are even worse with their deliveries that you just turn off their music few seconds into playing it because of the bad sound and all. No one is ready to listen to trash music, so if you’re not ready to give us the good music we expect from you, you had better use your studio session money for something else!