Worldwide Release
Musical performers often release their recordings them self. While some acts who enjoy local, small scale popularity have started their own labels in order to release their music through stores, others simply sell the music directly to customers, for example, making it available to those at their live concerts. With the growth of the Internet as a medium for publicizing and distributing music, many musical acts have sold their recordings over the Internet without a label. Unlike self-publishing a novel, which is usually done only when no other options exist, even well-established musicians will choose to self-release recordings. Music managers are increasingly getting involved in such releases and with the advent of artist management labels which have stepped in to save the situation. In Kenya, for example, most record labels only handle production, thus leading to a situation where records are marketed less. This has prompted music companies like Grosspool Music to sign independent artists and manage their branding, releases, and marketing.
